GLOBAL MARKETING

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World Wrestling Entertainment markets its product globally in various ways, for one, WWE is in partnership with Hulu, and TV.com which help market one of WWE’s entertainment products via Internet. Their language digital media ranges in 16 countries including China, Japan, France, Portugal, India and Germany; also WWE’s extended television programming can be viewed in more than 145 countries and in 30 languages with the help of broadcasting partners like BSkyB, Sky Italia, Ten Sports, TV Azteca, Sogecable and Sky Deutschland.


BORIA
February 27, 2010
MAR 100, 123

Broadcasting Entertainment Events

WWE’s key is to create and broadcast entertainment events to a diverse variety of fans globally. In the early 80’s – late 80’s WWE’s main audience target market was under 25 years of age. As years past the audience target market increased to early 30’s to late 40’s. In the 1990’s, WWE introduced a new line of video games, such as PlayStation and Xbox 360, with colorful characters and changing content aimed at attracting the young fans (pre-teens to late teens).

In 2000, WWE’s agenda was to bring in an ethnically diverse audience introducing the Spanish market and the Japanese market. This is where the WWE captured the age range of mid-teens to late 20’s. Today, WWE is still trying to keep its programming as family oriented has possible with a PG rating. The television audience under 18 years old is still low at 21% and the audience over 50 years old is at 30%. While the digital audience early 20’s to late 20’s is 70%. The target market will continue to change and younger audiences will lose televised interest, but will gain new computerized technology – digital programming.

BORIA
February 17th, 2010
MAR100, 123

Interesting Information WWE, Inc

Through my research on WWE, Inc., I have found that the ratings of various events are lower than what the original programs state. It has come to my attention that after 23 years on air the pay-per-view event - Survivor Series has been cancelled; due to a significant drop of 26%. Also, the television program WWE - ECW, shown on SyFy Network on Tuesday evenings has been drop by the network because of a 1.0 rating. With all of this being said WWE, Inc., has been working on producing their own cable network which is one step closer to finalization by 2011. In this agenda WWE is looking forward to re-captivate its audience with classic matches, re-runs of various pay-per-view events, and wrestling cartoons.

In other news, WWE, Inc. and Mattel will be launching a worldwide toy line of action figures and accessories for all ages. Mattel will be responsible to manufacture, market, and distribute WWE's exclusive collection.

Boria
February 13th, 2010
MAR100, 123

Revised: MISSION STATEMENT

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THE MISSION STATEMENT


The mission of the World Wrestling Entertainment, Inc. is to continue to originally produce, create and deliver live broadcast entertainment events worldwide. We are committed to make a positive impact and provide families with the highest standards of excellence in our athleticism by achieving the fullest potential of entertainment. By fulfilling this, we are responsible to further educate our viewers that our content is performed by trained professionals and our materials are scripted. Furthermore, with our family friendly programming we are significantly encouraging the importance of supporting education, reading is learning, nutrition and obesity, and sponsoring the No Drugs Campaign and The Don’t Try This messaging.


BORIA
MAR100,123
February 11th,2010

MAR100, 123 MISSION STATEMENT

THE MISSION STATEMENT


The mission of the World Wrestling Federation, Inc. is to continue to originally produce, create and deliver live broadcasted entertainment events worldwide. We are committed to make a positive impact and provide families with the highest standards of excellence in our athleticism by achieving the fullest potential of entertainment. We are driven in educating, guiding and nurturing our young views by supporting education, reading is learning, nutrition and obesity, and sponsoring the No Drugs Campaign.


BORIA
MAR100, 123
Feb. 10th, 2010

Semester Projects