Since WWE'S main focus is television, Internet and live entertainment; WWE is constantly changing their Public Relations Team, because of their need to maintain a strong positive public image. The PR Team must persuade the public about activities that WWE had accomplished and about their future goals.
Furthermore, PR Team must provide multimedia press releases as required by WWE.
WWE uses traditional media advertising method, mainly television, radio, and Internet. WWE wants to target a large number of new, current, loyal and potential prospects all the time.
The advertising team must provide strategic analysis and insight on promotional releases; as well as have a team player attitude, to maintain a strong relationships with clients and other advertisers.
BORIA
April 8th, 2010
MAR 100, 123
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