MATTEL PROFITS

Zacks Equity Research, On Friday April 16, 2010, 10:46 am EDT

Mattel Inc. (NasdaqGS: MAT - News) has reported first quarter earnings of 7 cents per share. It is quite a revelation, considering that the company was expected to report a loss of 2 cents per share according to the Zacks Consensus Estimate. The company had incurred a loss of 14 cents in the year-ago quarter.

The better-than-expected results were primarily driven by strong sales of its core brands such as Barbie and Hot Wheels and its licensed toy lines, particularly newer ones like the World Wrestling Entertainment, Thomas and Friends, and Toy Story. The company is also focused on controlling its expenses and has reaped its benefits.

http://finance.yahoo.com/news/Mattel-Profits-Surpasses-zacks-3179425283.html?x=0&.v=1

BORIA
April 17th, 2010
MAR 100, 123