LINDA MCMAHON'S OFFICE RUN

Thank You Professor Evans for sending me the link.

HARTFORD, Conn. � Linda McMahon has had some infamous moments in the ring � kicking a man in the groin, getting slapped across the face by her daughter, and sitting in a wheelchair, feigning a coma, as her famous husband cavorted before thousands of screaming fans with a scantily clad "Diva." .......

To read more click on the link:
Linda McMahon

Article from:
The Huffington Post Website
Article by:
SUSAN HAIGH | 05/20/10 05:50 PM

BORIA
May 21st, 2010
MAR 100, 123

SUMMARY - WWE

To be able to construct an entertainment program suitable for an ethnically diverse audience of all ages, WWE must continue making improvements. A few important factors to look at are the introduction of new characters within their televised programming and their continuous multimedia coverage. Furthermore, to maintain identifiable WWE must be both creative and unique. This includes stimulating new ideas and innovations that will push the company forward in a domestic and international level.

In the past years in view of a slight economic downfall, WWE has developed by means of taking a market advantage and risk. The hiring of a new Retail Development Manager, a Public Relations Team and implementing their partnership agreements with THQ, Inc (development, and publishing of video games) and Mattel (manufacturers, market and distributors). As a result, the introduction and launching of new products such as their action figures, and technically advanced video games has surpass globally.




BORIA
MAY 7th, 2010
MAR 100, 123

SMACKDOWN JOINS SYFY

POSTED: April 13, 2010


Beginning in October 2010 World Wrestling Entertainment will move FRIDAY NIGHT SMACKDOWN to the "Imagine Greater Network SYFY." While TUESDAY NIGHT'S WWE NXT will leave SYFY in October.









BORIA
MAY 4th, 2010
MAR 100,123

FAN THREATEN TO BLOW UP WWE HQ

Credit given to .....
FANHOUSE TV
5/04/2010 11:50 AM ET By

o Brandon Stroud
o Pro Wrestling Writer

Fan Threatens to Blow Up WWE HQ Because of Mickie James Release

When news broke about World Wrestling Entertainment releasing former Women's Champion Mickie James, I was upset ... but not as upset as 22-year old Zavr Peygumbari. According to The Connecticut Post, Peygumbari is accused of calling WWE Headquarters in Stamford, Conn., over 20 times, threatening that he would blow up the company's offices for releasing James and would visit the building "with a machete and a machine gun."

Peygumbari was arrested Friday and arraigned Monday afternoon at state Superior Court in Stamford. His defense attorney described Peygumbari as a "fervent" wrestling fan who did not intend to follow through on his threats. He was charged with one count of second-degree harassment, two counts of second-degree threatening and four counts of fourth-degree threatening.

Here's the worst part.

During the arraignment, the judge informed Peygumbari that he was no longer allowed to contact WWE employees, go near its Stamford offices, or attend live events. His response: "I'm not allowed to go to wrestling shows?"



BORIA
May 4th, 2010
MAR 100,123

PRODUCT MODIFICATION

WWE will style and functionally modify their products by forming an emotional connection with their fans. WWE occasionally aim at a distinct group creating a sense of unity, and recognizing that the characters and story lines fit in with the beliefs and values of the fans.




BORIA
April 30th, 2010
MAR 100, 123

WWE TRADEMARK/SERVICE MARK

World Wrestling Entertainment, Inc.'s trademarks and service marks, includes the names of its superstars, like Hulk Hogan and Sable; any photographs, video, audio, and combined audiovisual programs and products resulting from the World Wrestling Entertainment, Inc.'s events and television programs.

Some examples of their merchandise are: replica titles, action figures, trading cards, plus collectibles and accessories.



BORIA
April 30th, 2010
MAR 100, 123

WWE PRODUCT CONCEPTS

WWE has an incomparable ability to create a must have content and provide a deeper view of productivity by domestically and internationally cobranding its products to intensify the WWE Trademark by strengthening the foundation of their products.

It’s all about the fans, with that at mind WWE dedicates its energy in making continuous product improvements, by determining the needs and wants of their already loyal fan base. Furthermore, WWE’s key desire is to inspire the new generation to experience the WWE brands which offers the most favorable quality, performance and features available.

BORIA
April 24th, 2010
MAR 100,123

MATTEL PROFITS

Zacks Equity Research, On Friday April 16, 2010, 10:46 am EDT

Mattel Inc. (NasdaqGS: MAT - News) has reported first quarter earnings of 7 cents per share. It is quite a revelation, considering that the company was expected to report a loss of 2 cents per share according to the Zacks Consensus Estimate. The company had incurred a loss of 14 cents in the year-ago quarter.

The better-than-expected results were primarily driven by strong sales of its core brands such as Barbie and Hot Wheels and its licensed toy lines, particularly newer ones like the World Wrestling Entertainment, Thomas and Friends, and Toy Story. The company is also focused on controlling its expenses and has reaped its benefits.

http://finance.yahoo.com/news/Mattel-Profits-Surpasses-zacks-3179425283.html?x=0&.v=1

BORIA
April 17th, 2010
MAR 100, 123

WWE - PRICING

LINK: wweshop.com

PRICE RANGES: CLASSIC ITEMS:
under $10 up to 84% off
$10 - $19.99
$20 - $29.99
$30 - $39.99
$40 - $49.99
over $50

According to WWE Chairman Vince McMahon, "The Economy Matters."

The strategy that I noticed from WWE pricing is the more items they offer the lower the rates. To say the least, their price ranges are phenomenal. WWE continues to aim flexibility at a range of economic abilities, ethnically diverse groups, and satisfy the approximated wide range of 3 years to 50 and 60’s years old.

BORIA
April 17th, 2010
MAR 100, 123

WHO ME? NO THAT'S NOT ME!

Who would of known???? .... I'm not going to tell .... ARE YOU?

www.myspace.com/boriatalks

BORIA
April 16th, 2010
MAR 100, 123

WWE: FEATURE OF THE WEEK

The 2010 feature of the week is the WWE MAGAZINE featuring 26 collectible covers. Buy it today!!!!


BORIA
April 12th, 2010
MAR 100, 123

RECAP ON WWE'S PUBLIC RELATION AND ADVERTISING

Since WWE'S main focus is television, Internet and live entertainment; WWE is constantly changing their Public Relations Team, because of their need to maintain a strong positive public image. The PR Team must persuade the public about activities that WWE had accomplished and about their future goals.

Furthermore, PR Team must provide multimedia press releases as required by WWE.

WWE uses traditional media advertising method, mainly television, radio, and Internet. WWE wants to target a large number of new, current, loyal and potential prospects all the time.

The advertising team must provide strategic analysis and insight on promotional releases; as well as have a team player attitude, to maintain a strong relationships with clients and other advertisers.


BORIA
April 8th, 2010
MAR 100, 123

WWE - ON PUBLIC RELATIONS

Jennifer McIntosh And George Cabico Join WWE® Publicity Team
May 14, 2007

STAMFORD, Conn., May 14, 2007 – World Wrestling Entertainment®, Inc. has hired Jennifer McIntosh as Vice President of Publicity and George Cabico as Publicity Director to bolster its publicity efforts. McIntosh will report to Geof Rochester, Executive Vice President, Marketing. Cabico will report to McIntosh.

As head of Publicity for WWE, McIntosh, a 10-year veteran of the entertainment industry, will be responsible for the placement and exposure of WWE Superstars in national and international broadcast, print and digital media. In addition, McIntosh will oversee the promotion of WWE products, including films, books, home video releases and music releases.

McIntosh joins WWE from mPRm Public Relations, where she worked as Vice President, General Entertainment. Providing vision and oversight to mPRm’s television department, McIntosh spearheaded consumer and business/trade publicity campaigns for a variety of clients encompassing network programming, sports programming, cable series, miniseries, documentaries, production companies as well as blogging campaigns. Her most recent clients included NBC Universal, Sony Television, ABC, MyNetworkTV, The CW, CBS.com, Oxygen, Starz Media, AMC, Travel Channel and Discovery Channel. Prior to working with mPRm, McIntosh was at BNC Public Relations, most recently as Director of publicity. She started her career as part of the television publicity team at Paramount Studios.

As Publicity Director, Cabico will focus on promotion and placement of WWE Superstars and products with national and international media.

Before joining WWE, Cabico managed television clients at entertainment firm B|W|R Public Relations, handling publicity for major network series such as FOX’s “American Idol,” MTV’s “The Real World” and E!’s “The Simple Life.” Prior to that, he handled media relations for FOX’s syndication arm, Twentieth Television, as well as the FOX Television Stations group.

“Jennifer and George bring a depth of experience and an energy that will move our publicity efforts to the next level,” said Rochester. “They are joining WWE at a great time, and I’m confident that they will build upon the heightened profile we received from the successful promotion of WrestleMania 23.”

LINK: http://corporate.wwe.com/news/2007/2007_05_14.jsp


BORIA
April 8th, 2010
MAR 100,123

WWE - ON ADVERTISING

London, January 5, 2008 - World Wrestling Entertainment® (WWE) has tagged Internet advertising specialist Unanimis to manage its rapidly growing UK online advertising efforts. Unanimis will also spearhead online sponsorship deals and integrated opportunities on behalf of WWE.

Andrew Whitaker, President of WWE Europe, Middle East and Africa, says: “Thanks to unique and exciting content, WWE.com has become a key destination for our fans. We are delighted to partner with Unanimis and have them manage WWE’s online advertising, which targets our average-monthly 1.3 million unique UK users, who generate a staggering 37 million-plus page views per month.”

LINK: http://corporate.wwe.com/news/2009/2009_01_05a.jsp


BORIA
April 8th, 2010
MAR 100, 123

WWE: TOY FAIR CONVENTION

Toy Fair Convention 2010 in New York, Jacob Javits Center, featuring Triple H and Mattel unveiling the NEW Action Figures since the start of WWE and Mattel’s toy tag team partnership in January 2010.

To find out more about this article log-on to wwe.com, written by Craig Tello.

Also: Description of the new toy line provided by WWE at http://corporate.wwe.com/news/2010/2010_01_05.jsp

The line includes action figures and toys for both kids and collectors. Younger fans will delight in Mattel’s first-ever FlexForce™ Action Figures, which allow them to recreate the excitement of their favorite WWE Superstar moves. Based on innovative design research, the figures utilize flex-loaded arms and legs to execute the thrilling trademark maneuvers made famous by WWE Superstars such as John Cena®, CM Punk® and Rey Mysterio®. Other products designed specifically for kids will include Superstar Rings, Championship Belts, Ring Action Megaphone and motion-activated Tough Talkers™ that deliver WWE Superstar catch phrases and striking sounds.

BORIA
April 7th, 2010
MAR 100, 123

DEATH OF ANOTHER BROTHER - RIP

http://www.cbsnews.com/8301-504083_162-20001744-504083.html

I always believed World Wrestling Entertainment is cursed. 90% of the wrestlers that had contracts with WWE have passed away in tragic ways. Unfortunate future... RIP CHRIS KANYON.

Definitely bad for business!!!!

BORIA
April 5th, 2010
MAR 100, 123

SECOND RETAILING EXPERIENCE

I went into a $0.99 Plus Store in Harlem and walked right out. The store had stacks of items everywhere, that you can't even walk. The sales clerks were just joking around as if this was a normality. It was just a horrible scene. The customer service was invisible, the place was dirty, and the only good thing was ... it didn't stink!!!


BORIA
April 3rd, 2010
MAR110, 123

WWE SUPERSTARS

SALES

logo from www.clearnet.co.nz/assets/images/ign/news/1017487..


World Wrestling Entertainment just signed an eight year THQI, Inc. (NASDAQ: THQI) to develop and publish their interactive games and all major gaming platforms and distribution channels. Other distribution channels involved are the beverage and flyers.

WWE sells to anyone that is in the market and there is no exact way of selling their products. Some of the major ways that are addressed in selling process are through contests, sweepstakes and promotions.

WWE has a various partnerships that sponsor the selling process such partners as Kmart, Wal-Mart, and Target.


BORIA
March 27th,2010
MAR 100, 123

Revised: RETAILING EXPERIENCE

I visited Kmart Department Store today, and they had a staff member greeting customers at the entrance. Which was a way to show customer friendly atmosphere. As I looked around, I had a few staff members interact with me about product selections, and brands. At the electronics department, I also noticed a department manager and a staff member communicating and demonstrating some sort of device to a group of customers.

Kmart Department Stores retail this way to let their customers know that their employees are fully trained or experienced enough to assist them. Furthermore, by providing 100% attention to the customer, they will shop, refer their family, friends and become a loyal customer.


BORIA
March 21st, 2010
MAR100, 123

RETAILING EXPERIENCE

The World Wrestling Entertainment, Inc. no longer has store in New York. Back in the late 90’s and early 2000’s, WWE had promotional deals, and clearances of their “not so popular” sport entertainers.

Today, WWEShop is via Internet, it is an International and Domestic Market, with a wide range of selections. Everything is broken down, for example: Shop by Superstar, Shop by Category, DVD, Movies and etc. Why is the retailer retail this way? It is made to make WWE’s website navigation much easier, faster and more convenient. Furthermore, their shop is also set up for the not so computer savvy individual,

WWE has their customers where they want them, at the tip of their fingers. I honestly have to say, I would prefer a store to walk in, I like to see and feel what I am buying. I also believe it gives more of a personal attachment to the company.


BORIA
March 20th, 2010
MAR100, 123

WWE MARKET SEGMENTATION – Global Media

World Wrestling Entertainments overall market segmentation's are demographic and psychographic. Which targets an ethnically diverse audience worldwide, with a collaborative age range of early 20’s to mid 40’s. Because of the wide age range, WWE combines a vast variety of products to reach its audience; some examples are: clothing attire, magazines, cookbooks, cell phone, multi–programming for adults and kids.

I am in favor how WWE continues to base its market products globally through technology and broadband options. They are the fastest growing markets domestically and internationally.

BORIA
March 12th, 2010
MAR100, 123

CONSUMER DECISION MAKING

World Wrestling Entertainment influences its consumers by specifically formatting a storyline to expose an interpretation of personal feelings or beliefs and utilizing a selective form of seduction. WWE made wrestling what it is today, by degrading its athletes and using real life relationships to expose a real concept for the viewers. The viewers in this generation will not understand a wrestling story line without the drama in the outside.

I believe that WWE’s efforts cannot be improved.

BORIA
March 7th, 2010
MAR 100, 123

GLOBAL MARKETING

logo from www.allin.webnode.com






World Wrestling Entertainment markets its product globally in various ways, for one, WWE is in partnership with Hulu, and TV.com which help market one of WWE’s entertainment products via Internet. Their language digital media ranges in 16 countries including China, Japan, France, Portugal, India and Germany; also WWE’s extended television programming can be viewed in more than 145 countries and in 30 languages with the help of broadcasting partners like BSkyB, Sky Italia, Ten Sports, TV Azteca, Sogecable and Sky Deutschland.


BORIA
February 27, 2010
MAR 100, 123

Broadcasting Entertainment Events

WWE’s key is to create and broadcast entertainment events to a diverse variety of fans globally. In the early 80’s – late 80’s WWE’s main audience target market was under 25 years of age. As years past the audience target market increased to early 30’s to late 40’s. In the 1990’s, WWE introduced a new line of video games, such as PlayStation and Xbox 360, with colorful characters and changing content aimed at attracting the young fans (pre-teens to late teens).

In 2000, WWE’s agenda was to bring in an ethnically diverse audience introducing the Spanish market and the Japanese market. This is where the WWE captured the age range of mid-teens to late 20’s. Today, WWE is still trying to keep its programming as family oriented has possible with a PG rating. The television audience under 18 years old is still low at 21% and the audience over 50 years old is at 30%. While the digital audience early 20’s to late 20’s is 70%. The target market will continue to change and younger audiences will lose televised interest, but will gain new computerized technology – digital programming.

BORIA
February 17th, 2010
MAR100, 123

Interesting Information WWE, Inc

Through my research on WWE, Inc., I have found that the ratings of various events are lower than what the original programs state. It has come to my attention that after 23 years on air the pay-per-view event - Survivor Series has been cancelled; due to a significant drop of 26%. Also, the television program WWE - ECW, shown on SyFy Network on Tuesday evenings has been drop by the network because of a 1.0 rating. With all of this being said WWE, Inc., has been working on producing their own cable network which is one step closer to finalization by 2011. In this agenda WWE is looking forward to re-captivate its audience with classic matches, re-runs of various pay-per-view events, and wrestling cartoons.

In other news, WWE, Inc. and Mattel will be launching a worldwide toy line of action figures and accessories for all ages. Mattel will be responsible to manufacture, market, and distribute WWE's exclusive collection.

Boria
February 13th, 2010
MAR100, 123

Revised: MISSION STATEMENT

Logo from www.100megsfree4.com



THE MISSION STATEMENT


The mission of the World Wrestling Entertainment, Inc. is to continue to originally produce, create and deliver live broadcast entertainment events worldwide. We are committed to make a positive impact and provide families with the highest standards of excellence in our athleticism by achieving the fullest potential of entertainment. By fulfilling this, we are responsible to further educate our viewers that our content is performed by trained professionals and our materials are scripted. Furthermore, with our family friendly programming we are significantly encouraging the importance of supporting education, reading is learning, nutrition and obesity, and sponsoring the No Drugs Campaign and The Don’t Try This messaging.


BORIA
MAR100,123
February 11th,2010

MAR100, 123 MISSION STATEMENT

THE MISSION STATEMENT


The mission of the World Wrestling Federation, Inc. is to continue to originally produce, create and deliver live broadcasted entertainment events worldwide. We are committed to make a positive impact and provide families with the highest standards of excellence in our athleticism by achieving the fullest potential of entertainment. We are driven in educating, guiding and nurturing our young views by supporting education, reading is learning, nutrition and obesity, and sponsoring the No Drugs Campaign.


BORIA
MAR100, 123
Feb. 10th, 2010

Semester Projects