SALES

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World Wrestling Entertainment just signed an eight year THQI, Inc. (NASDAQ: THQI) to develop and publish their interactive games and all major gaming platforms and distribution channels. Other distribution channels involved are the beverage and flyers.

WWE sells to anyone that is in the market and there is no exact way of selling their products. Some of the major ways that are addressed in selling process are through contests, sweepstakes and promotions.

WWE has a various partnerships that sponsor the selling process such partners as Kmart, Wal-Mart, and Target.


BORIA
March 27th,2010
MAR 100, 123

Revised: RETAILING EXPERIENCE

I visited Kmart Department Store today, and they had a staff member greeting customers at the entrance. Which was a way to show customer friendly atmosphere. As I looked around, I had a few staff members interact with me about product selections, and brands. At the electronics department, I also noticed a department manager and a staff member communicating and demonstrating some sort of device to a group of customers.

Kmart Department Stores retail this way to let their customers know that their employees are fully trained or experienced enough to assist them. Furthermore, by providing 100% attention to the customer, they will shop, refer their family, friends and become a loyal customer.


BORIA
March 21st, 2010
MAR100, 123

RETAILING EXPERIENCE

The World Wrestling Entertainment, Inc. no longer has store in New York. Back in the late 90’s and early 2000’s, WWE had promotional deals, and clearances of their “not so popular” sport entertainers.

Today, WWEShop is via Internet, it is an International and Domestic Market, with a wide range of selections. Everything is broken down, for example: Shop by Superstar, Shop by Category, DVD, Movies and etc. Why is the retailer retail this way? It is made to make WWE’s website navigation much easier, faster and more convenient. Furthermore, their shop is also set up for the not so computer savvy individual,

WWE has their customers where they want them, at the tip of their fingers. I honestly have to say, I would prefer a store to walk in, I like to see and feel what I am buying. I also believe it gives more of a personal attachment to the company.


BORIA
March 20th, 2010
MAR100, 123

WWE MARKET SEGMENTATION – Global Media

World Wrestling Entertainments overall market segmentation's are demographic and psychographic. Which targets an ethnically diverse audience worldwide, with a collaborative age range of early 20’s to mid 40’s. Because of the wide age range, WWE combines a vast variety of products to reach its audience; some examples are: clothing attire, magazines, cookbooks, cell phone, multi–programming for adults and kids.

I am in favor how WWE continues to base its market products globally through technology and broadband options. They are the fastest growing markets domestically and internationally.

BORIA
March 12th, 2010
MAR100, 123

CONSUMER DECISION MAKING

World Wrestling Entertainment influences its consumers by specifically formatting a storyline to expose an interpretation of personal feelings or beliefs and utilizing a selective form of seduction. WWE made wrestling what it is today, by degrading its athletes and using real life relationships to expose a real concept for the viewers. The viewers in this generation will not understand a wrestling story line without the drama in the outside.

I believe that WWE’s efforts cannot be improved.

BORIA
March 7th, 2010
MAR 100, 123