World Wrestling Entertainment just signed an eight year THQI, Inc. (NASDAQ: THQI) to develop and publish their interactive games and all major gaming platforms and distribution channels. Other distribution channels involved are the beverage and flyers.
WWE sells to anyone that is in the market and there is no exact way of selling their products. Some of the major ways that are addressed in selling process are through contests, sweepstakes and promotions.
WWE has a various partnerships that sponsor the selling process such partners as Kmart, Wal-Mart, and Target.
BORIA
March 27th,2010
MAR 100, 123
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