World Wrestling Entertainments overall market segmentation's are demographic and psychographic. Which targets an ethnically diverse audience worldwide, with a collaborative age range of early 20’s to mid 40’s. Because of the wide age range, WWE combines a vast variety of products to reach its audience; some examples are: clothing attire, magazines, cookbooks, cell phone, multi–programming for adults and kids.
I am in favor how WWE continues to base its market products globally through technology and broadband options. They are the fastest growing markets domestically and internationally.
BORIA
March 12th, 2010
MAR100, 123
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