WWE: FEATURE OF THE WEEK

The 2010 feature of the week is the WWE MAGAZINE featuring 26 collectible covers. Buy it today!!!!


BORIA
April 12th, 2010
MAR 100, 123

RECAP ON WWE'S PUBLIC RELATION AND ADVERTISING

Since WWE'S main focus is television, Internet and live entertainment; WWE is constantly changing their Public Relations Team, because of their need to maintain a strong positive public image. The PR Team must persuade the public about activities that WWE had accomplished and about their future goals.

Furthermore, PR Team must provide multimedia press releases as required by WWE.

WWE uses traditional media advertising method, mainly television, radio, and Internet. WWE wants to target a large number of new, current, loyal and potential prospects all the time.

The advertising team must provide strategic analysis and insight on promotional releases; as well as have a team player attitude, to maintain a strong relationships with clients and other advertisers.


BORIA
April 8th, 2010
MAR 100, 123

WWE - ON PUBLIC RELATIONS

Jennifer McIntosh And George Cabico Join WWE® Publicity Team
May 14, 2007

STAMFORD, Conn., May 14, 2007 – World Wrestling Entertainment®, Inc. has hired Jennifer McIntosh as Vice President of Publicity and George Cabico as Publicity Director to bolster its publicity efforts. McIntosh will report to Geof Rochester, Executive Vice President, Marketing. Cabico will report to McIntosh.

As head of Publicity for WWE, McIntosh, a 10-year veteran of the entertainment industry, will be responsible for the placement and exposure of WWE Superstars in national and international broadcast, print and digital media. In addition, McIntosh will oversee the promotion of WWE products, including films, books, home video releases and music releases.

McIntosh joins WWE from mPRm Public Relations, where she worked as Vice President, General Entertainment. Providing vision and oversight to mPRm’s television department, McIntosh spearheaded consumer and business/trade publicity campaigns for a variety of clients encompassing network programming, sports programming, cable series, miniseries, documentaries, production companies as well as blogging campaigns. Her most recent clients included NBC Universal, Sony Television, ABC, MyNetworkTV, The CW, CBS.com, Oxygen, Starz Media, AMC, Travel Channel and Discovery Channel. Prior to working with mPRm, McIntosh was at BNC Public Relations, most recently as Director of publicity. She started her career as part of the television publicity team at Paramount Studios.

As Publicity Director, Cabico will focus on promotion and placement of WWE Superstars and products with national and international media.

Before joining WWE, Cabico managed television clients at entertainment firm B|W|R Public Relations, handling publicity for major network series such as FOX’s “American Idol,” MTV’s “The Real World” and E!’s “The Simple Life.” Prior to that, he handled media relations for FOX’s syndication arm, Twentieth Television, as well as the FOX Television Stations group.

“Jennifer and George bring a depth of experience and an energy that will move our publicity efforts to the next level,” said Rochester. “They are joining WWE at a great time, and I’m confident that they will build upon the heightened profile we received from the successful promotion of WrestleMania 23.”

LINK: http://corporate.wwe.com/news/2007/2007_05_14.jsp


BORIA
April 8th, 2010
MAR 100,123

WWE - ON ADVERTISING

London, January 5, 2008 - World Wrestling Entertainment® (WWE) has tagged Internet advertising specialist Unanimis to manage its rapidly growing UK online advertising efforts. Unanimis will also spearhead online sponsorship deals and integrated opportunities on behalf of WWE.

Andrew Whitaker, President of WWE Europe, Middle East and Africa, says: “Thanks to unique and exciting content, WWE.com has become a key destination for our fans. We are delighted to partner with Unanimis and have them manage WWE’s online advertising, which targets our average-monthly 1.3 million unique UK users, who generate a staggering 37 million-plus page views per month.”

LINK: http://corporate.wwe.com/news/2009/2009_01_05a.jsp


BORIA
April 8th, 2010
MAR 100, 123

WWE: TOY FAIR CONVENTION

Toy Fair Convention 2010 in New York, Jacob Javits Center, featuring Triple H and Mattel unveiling the NEW Action Figures since the start of WWE and Mattel’s toy tag team partnership in January 2010.

To find out more about this article log-on to wwe.com, written by Craig Tello.

Also: Description of the new toy line provided by WWE at http://corporate.wwe.com/news/2010/2010_01_05.jsp

The line includes action figures and toys for both kids and collectors. Younger fans will delight in Mattel’s first-ever FlexForce™ Action Figures, which allow them to recreate the excitement of their favorite WWE Superstar moves. Based on innovative design research, the figures utilize flex-loaded arms and legs to execute the thrilling trademark maneuvers made famous by WWE Superstars such as John Cena®, CM Punk® and Rey Mysterio®. Other products designed specifically for kids will include Superstar Rings, Championship Belts, Ring Action Megaphone and motion-activated Tough Talkers™ that deliver WWE Superstar catch phrases and striking sounds.

BORIA
April 7th, 2010
MAR 100, 123

DEATH OF ANOTHER BROTHER - RIP

http://www.cbsnews.com/8301-504083_162-20001744-504083.html

I always believed World Wrestling Entertainment is cursed. 90% of the wrestlers that had contracts with WWE have passed away in tragic ways. Unfortunate future... RIP CHRIS KANYON.

Definitely bad for business!!!!

BORIA
April 5th, 2010
MAR 100, 123

SECOND RETAILING EXPERIENCE

I went into a $0.99 Plus Store in Harlem and walked right out. The store had stacks of items everywhere, that you can't even walk. The sales clerks were just joking around as if this was a normality. It was just a horrible scene. The customer service was invisible, the place was dirty, and the only good thing was ... it didn't stink!!!


BORIA
April 3rd, 2010
MAR110, 123

WWE SUPERSTARS

SALES

logo from www.clearnet.co.nz/assets/images/ign/news/1017487..


World Wrestling Entertainment just signed an eight year THQI, Inc. (NASDAQ: THQI) to develop and publish their interactive games and all major gaming platforms and distribution channels. Other distribution channels involved are the beverage and flyers.

WWE sells to anyone that is in the market and there is no exact way of selling their products. Some of the major ways that are addressed in selling process are through contests, sweepstakes and promotions.

WWE has a various partnerships that sponsor the selling process such partners as Kmart, Wal-Mart, and Target.


BORIA
March 27th,2010
MAR 100, 123

Revised: RETAILING EXPERIENCE

I visited Kmart Department Store today, and they had a staff member greeting customers at the entrance. Which was a way to show customer friendly atmosphere. As I looked around, I had a few staff members interact with me about product selections, and brands. At the electronics department, I also noticed a department manager and a staff member communicating and demonstrating some sort of device to a group of customers.

Kmart Department Stores retail this way to let their customers know that their employees are fully trained or experienced enough to assist them. Furthermore, by providing 100% attention to the customer, they will shop, refer their family, friends and become a loyal customer.


BORIA
March 21st, 2010
MAR100, 123